Broadfield Distributing is a premier wholesale distributor delivering the brands, pricing, and partnership your dealership needs to grow. From first order to long-term success — we're built for dealers.
Broadfield has been in the video business since 1980 and has grown with the changes in the industry. When resellers call our knowledgeable sales team about digital video and live production products, they are guaranteed up to the minute information and pricing.
Every order gets top priority, even if it’s for only one unit. We are not like the distribution giants who are only interested in volume, and to whom these products are nothing more than a SKU number.
You'll like doing business with Broadfield because we make it easy to do business!
Ready to open a dealer account? Registration is quick and you'll have access to wholesale pricing within 24 hours of approval.
Register Now — It's Easy!Broadfield Distributing, Inc. Is a value-added distributor and our goal is to make it simpler, faster, and more profitable for our dealers to get the video technology products and solutions your customers need. Video is not one of many categories for us — it is our entire business.
We will work with you and our vendors to help you secure deal registrations to maximize your profits and give you a competitive advantage to win and protect your projects.
Broadfield Distributing invests a lot of effort into our vendor partnerships and communications, so we get early visibility into product roadmaps and industry shifts - often months before products hit the market. This allows us to help our dealers plan inventory, marketing, and sales strategy before competitors react. We understand the convergence of Pro Video and Pro AV into BroadcastAV, and we are leading the way in providing complete Glass to Glass solutions.
Over the years Broadfield Distributing has worked hard to create profit opportunities for our dealers. Our bundles help you increase average deal size and improve margins while simplifying configurations, pricing, quotes and deployment. We are constantly searching for and finding complimentary products and add-ons that you can sell to your customer base. Broadfield Distributing has been a leader in the AV over IP transformation the Pro Video and Pro AV spaces into BroadcastAV with NDI, SRT, Dante, ST2110, IPMX and more!
Broadfield Distributing’s experience and expertise are trusted by dealers and vendors across the industry. Our CPQrew sales engineering team helps design real-world workflows — not just product lists. You can leverage their expertise, experience, and certifications to help you solve your customers' complex workflow problems. When you buy from Broadfield, you get to leverage our product expertise. This makes you a better supplier to your customers and helps you sell more products and grow your business.
Broadfield Distributing has the people and the systems in place to make sure that our dealers always look your best to your customers. We give you a dedicated sales rep that will learn about your business and help you grow it. We pride ourselves on shipping your orders the same day if received by 3PM. We accomplish this by keeping ample inventory on both coasts to ensure you can get delivery of the products your customers want when you need it. When something urgent happens or things go wrong, you can reach real people who can make decisions and resolve issues. Our dealers know you can count on Broadfield to do everything possible to help you make and keep the sale.
Unlike broadline distributors balancing dozens of technology categories, Broadfield Distributing is 100% focused on video production, streaming, and AV-over-IP. We know ProVideo, ProAV and BroadcastAV products, workflows and the marketplace well. We have been the leading distributor in this marketplace since its infancy. For us, this is and has always been a long-term commitment. We don’t treat our products as SKU numbers or the flavor of the month. Our number one goal is to see the marketplace grow while protecting your profit margins. You won’t find us dumping products into the channel to offset poor sales in other product segments.
At Broadfield, financing is designed to help our partners close deals — not slow them down. We provide flexible payment solutions built around the realities of project-based video and AV business. Unlike many distributor finance departments that focus primarily on preventing risk, our goal is to work collaboratively with our partners to structure deals responsibly while helping them win business and grow profitably.
Broadfield is led by an experienced executive team with deep roots in distribution, retail, and supply chain management. Our leadership is accessible, accountable, and focused on dealer success.
Gary Bettan
President & CEO
Rich Bettan
Chief Revenue Officer
Jared Engler
Sales director
Glen Seaman
Director, engineering
Jim Bask
VP, Marketing
Koby Mozes
Purchasing
Brian Bettan
PURCHASING
Elissa Oransky
FINANCE
Brittany Mauriello
customer service
AlexLuddeni
Logistics
Our regional sales team is your first call for pricing, programs, and local market strategy. Find your territory rep and get connected today.
Our experienced sales reps are assigned to specific regions and become true partners in your business. They know the brands, the pricing, and the programs that move the needle in your market.
View Sales TeamBrowse our interactive territory map to identify your assigned sales representative and their coverage area. Every territory has a dedicated rep with direct contact information.
View Territory Map